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2024 U.S. Industry Statistics & Market Forecast - Indoor and Outdoor Display Advertising
Market Size & Industry Statistics
The total U.S. industry market size for Indoor and Outdoor Display Advertising:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2019 2020 2021 2022 2023 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2024 | 2025 | 2026 | 2027 | 2028 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Industry Insights
Major trends affect the Indoor and Outdoor Display Advertising industry include:- Increased adoption of digital billboards
- Shift towards LED-based displays
- Integration of augmented reality (AR) and interactive features
- Growing emphasis on sustainability and energy-efficient technologies
- Personalization and dynamic content delivery
- Rise of programmatic advertising platforms
- Enhanced data analytics for targeted advertising
- Expansion in outdoor advertising in urban areas
- Adoption of artificial intelligence for content optimization
- Regulatory changes impacting location and content
- Impact of mobile connectivity on viewer engagement
- Increasing use of outdoor displays for public information and alerts
- Collaborations between technology providers and advertising firms
Product & Services Breakdown
Research products and services in the Indoor and Outdoor Display Advertising industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Display Advertising Services |
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Leased Display Advertising Media Space, Large Format |
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Leased Display Advertising Media Space, Transit |
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Leased Display Advertising Media Space, Street Furniture And Other Urban Fixtures |
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Leased Display Advertising Media Space, Other |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
|
|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Indoor and Outdoor Display Advertising company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Indoor and Outdoor Display Advertising industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
|
| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Indoor and Outdoor Display Advertising measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 16% | Order at top of page |
||
| Top Executives | 6% | |||
| Chief Executives | 1% | |||
| General and Operations Managers | 6% | |||
| General and Operations Managers | 6% | |||
| Advertising, Marketing, Promotions, Public Relations, and Sales Managers | 7% | |||
| Business and Financial Operations Occupations | 16% | |||
| Business Operations Specialists | 14% | |||
| Market Research Analysts and Marketing Specialists | 8% | |||
| Market Research Analysts and Marketing Specialists | 8% | |||
| Computer and Mathematical Occupations | 5% | |||
| Arts, Design, Entertainment, Sports, and Media Occupations | 25% | |||
| Art and Design Workers | 11% | |||
| Designers | 7% | |||
| Media and Communication Workers | 11% | |||
| Public Relations Specialists | 8% | |||
| Public Relations Specialists | 8% | |||
| Sales and Related Occupations | 17% | |||
| Sales Representatives, Services | 13% | |||
| Advertising Sales Agents | 9% | |||
| Advertising Sales Agents | 9% | |||
| Office and Administrative Support Occupations | 13% | |||
Indoor and Outdoor Display Advertising Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Indoor and Outdoor Display Advertising industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Indoor and Outdoor Display Advertising industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Indoor and Outdoor Display Advertising industry. |
Source:
Innovation News
- Sep 15, 2023: Exhibit Edge trademarks "EXHIBITOR LOUNGE" - Trade show management services; Advertising, marketing and promotion services
- Sep 08, 2023: Ballyhoo Media raises $2 million in funding.
- Sep 01, 2023: Wrapify trademarks "WRAPIFY" - Downloadable software for managing a marketplace of gig-workers; Downloadable mobile applications for connecting vehicle owners with contractors to have customer's advertising emblazed on the exterior of owner's vehicle, and measuring advertising exposure from the vehicle advertising. Online Software for measuring Out Of Home Exposure
- Jun 01, 2023: Wrapify patents System And Method For Retargeting In Vehicular Advertising System
- Mar 02, 2021: Wrapify trademarks "STATIC+" - vehicle top advertising; leasing of advertising space on vehicles
- Sep 03, 2020: Boardactive patents Platform For Location And Time Based Advertising
- Sep 03, 2020: Boardactive patents Platform For Location And Time Based Advertising
- Mar 15, 2018: Ballyhoo Media raises $2 million in funding.
Recent Federal Contracts for Indoor and Outdoor Display Advertising
- Apr 01, 2024: KNOX SIGNS & GRAPHICS LLC (Topeka, KS) awarded $158,000
- Mar 29, 2024: SNAPIT SOLUTIONS LLC (Overland Park, KS) awarded $8,105
- Mar 22, 2024: D.O.T. OUTDOOR ADVERTISING, LLC (Suwanee, GA) awarded $11,700
- Mar 18, 2024: LORRAINE A TERRELL (Chinle, AZ) awarded $19,080
- Mar 17, 2024: MISCELLANEOUS FOREIGN AWARDEES (Washington, DC) awarded $11,934
- Mar 08, 2024: SKYLINE DISPLAYS, LLC (Saint Paul, MN) awarded $198,843
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