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2024 U.S. Industry Statistics & Market Forecast - Advertising, Public Relations, and Related Services


Market Size & Industry Statistics

The total U.S. industry market size for Advertising, Public Relations, and Related Services: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics        2019        2020        2021        2022        2023
Market Size
(Total Sales/Revenue)


Order at top of page
Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Average Revenue Per Employee
Statistics Source: U.S. Census, AnythingResearch Analysis of Federal Data



Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.





Forecast / Industry Outlook 2024 2025 2026 2027 2028
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Industry Insights

Major trends affect the Advertising, Public Relations, and Related Services industry include:
  1. Increased digital advertising spend
  2. Shift towards personalized advertising
  3. Rise of social media influencers
  4. Growing emphasis on data analytics for targeted campaigns
  5. Heightened focus on brand transparency and ethics
  6. Adapting to privacy regulations and data protection laws
  7. Integration of artificial intelligence and automation technologies
  8. Expansion of video and mobile advertising
  9. Emergence of new platforms and technologies, such as AR and VR
  10. Sustainability and corporate social responsibility in messaging
  11. Adoption of programmatic advertising
  12. Impact of global economic fluctuations on advertising budgets
  13. Increased importance of content marketing and storytelling
  14. Shift from traditional TV and print media to digital channels
  15. Growing competition from ad-tech companies
  16. Challenges in measuring cross-channel media effectiveness
  17. Increasing use of voice search and smart speakers
  18. Importance of real-time marketing and quick responsiveness
  19. Expansion into global markets with localized marketing strategies
  20. Integration of customer experience and public relations initiatives


Product & Services Breakdown

Research products and services in the Advertising, Public Relations, and Related Services industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Advertising Placement Services (Include Bundled Placement And Creative Services.)

Advertising Creative Services Billed Separately (Include Graphic Design Services.)

Sales Promotion Services

Direct Marketing Services

Public Relations Services

Full Public Relations Services

Media Relations Services

Crisis Management Services

Lobbying Services

Event Management Services (Public Relations)

Media Monitoring And Analysis

Development And/Or Fundraising Services

Media Planning And/Or Buying Services

Full Media Planning And Buying Services

Media Planning Services

Media Buying Services

Media Representation Services

Sales Agent Services For Advertising Space In Print Media

Sales Agent Services For Advertising Time On Television

Sales Agent Services For Advertising Time On Radio

Sales Agent Services For Advertising Time On The Internet

Sales Agent Services For Advertising Time Or Space In Media, Excluding Print, Television, Radio, And Internet

Display Advertising Services

Leased Display Advertising Media Space, Large Format

Leased Display Advertising Media Space, Transit

Leased Display Advertising Media Space, Street Furniture And Other Urban Fixtures

Leased Display Advertising Media Space, Other

Direct Mail Advertising Services

Full Direct Mail Services

Concept Development Services For A Direct Mail Advertising Campaign

Mailing List Support Services

Print Services For Direct Mail Advertising Materials

Letter Shop Services

Fulfillment Services

Other Direct Mail Advertising Services

Distribution Of Advertising Materials, Other Than By Mail

Distribution Of Advertising Materials - Door-To-Door

Distribution Of Advertising Materials - In Public Locations

Distribution Of Advertising Materials - Other, Excluding Mail, Door-To-Door, And In Public Locations

Coordination Of Production And Delivery Of Premiums (I.E., Advertising Specialties)

Product Or Merchandise Demonstrations

Signs, Custom Fabrication, Including Banners, A-Frame, Neon, And Outdoor

Other Services Related To Advertising

Marketing Research Services

Licensing Of Rights To Use Intellectual Property

Resale Of Merchandise

All Other Receipts

All Other Operating Receipts



U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry Average Percent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Net Income
 
Source: AnythingResearch Analysis of U.S. federal statistics




Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Advertising, Public Relations, and Related Services company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Advertising, Public Relations, and Related Services industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Advertising, Public Relations, and Related Services measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.


Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.


Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.



Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 16%

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Top Executives 6%
Chief Executives1%
General and Operations Managers 6%
General and Operations Managers6%
Advertising, Marketing, Promotions, Public Relations, and Sales Managers 7%
Business and Financial Operations Occupations 16%
Business Operations Specialists 14%
Market Research Analysts and Marketing Specialists 8%
Market Research Analysts and Marketing Specialists 8%
Computer and Mathematical Occupations 5%
Arts, Design, Entertainment, Sports, and Media Occupations 25%
Art and Design Workers 11%
Designers 7%
Media and Communication Workers 11%
Public Relations Specialists 8%
Public Relations Specialists 8%
Sales and Related Occupations 17%
Sales Representatives, Services 13%
Advertising Sales Agents 9%
Advertising Sales Agents 9%
Office and Administrative Support Occupations 13%
Source: Bureau of Labor Statistics


Advertising, Public Relations, and Related Services Competitor Landscape & Key Companies [PREMIUM]

The most influential companies in the Advertising, Public Relations, and Related Services industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Advertising, Public Relations, and Related Services industry and adjacent sectors:

Market Leaders:
Direct Competitors

Companies with the largest market share, focused in this industry
Market leaders:
Diversified Competitors

Largest companies that have diversified operations in this and other industries
Innovators:
Direct Competitors

Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry.
Innovators:
Diversified Competitors

Innovators and Disruptors in adjacent industries that may also affect the Advertising, Public Relations, and Related Services industry.
Source:
IncFact




Innovation News



Recent Federal Contracts for Advertising, Public Relations, and Related Services

  • Apr 02, 2024: AFYA, INC. (Laurel, MD) awarded $25,585
  • Apr 01, 2024: MISCELLANEOUS FOREIGN AWARDEES (Washington, DC) awarded $17,056
  • Apr 01, 2024: KNOX SIGNS & GRAPHICS LLC (Topeka, KS) awarded $158,000
  • Apr 01, 2024: BANYAN COMMUNICATIONS INCORPORATED (Atlanta, GA) awarded $301,478
  • Apr 01, 2024: CROSBY MARKETING COMMUNICATIONS INC. (Annapolis, MD) awarded $3,332,853
  • Mar 29, 2024: MARITIME ACTIVITY REPORTS, INC. (New York, NY) awarded $144,790




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