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2024 U.S. Industry Statistics & Market Forecast - Public Relations Agencies
Market Size & Industry Statistics
The total U.S. industry market size for Public Relations Agencies:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2019 2020 2021 2022 2023 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2024 | 2025 | 2026 | 2027 | 2028 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Industry Insights
Major trends affect the Public Relations Agencies industry include:- Increased focus on digital and social media platforms
- Shift toward more data-driven strategies
- Integration of artificial intelligence and machine learning
- Rise of influencer marketing
- Emphasis on corporate social responsibility and ethics
- Growing demand for crisis communication expertise
- Expansion of content marketing and storytelling
- Growing importance of niche and specialized PR services
- Increased use of analytics and measurement tools
- Shift towards integrated communication services
- Evolving media landscape challenging traditional PR channels
- Greater emphasis on transparency and trust-building
- Rising impact of global politics and regulations on PR strategies
- Continuous adaptability to changing consumer behaviors
- Increased importance of diversity and inclusion in public narratives
Product & Services Breakdown
Research products and services in the Public Relations Agencies industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Advertising Placement Services (Include Bundled Placement And Creative Services.) |
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Public Relations Services |
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Full Public Relations Services |
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Media Relations Services |
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Crisis Management Services |
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Lobbying Services |
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Event Management Services (Public Relations) |
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Media Monitoring And Analysis |
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Media Planning And/Or Buying Services |
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All Other Receipts |
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All Other Operating Receipts |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Public Relations Agencies company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Public Relations Agencies industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Public Relations Agencies measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 16% | Order at top of page |
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| Top Executives | 6% | |||
| Chief Executives | 1% | |||
| General and Operations Managers | 6% | |||
| General and Operations Managers | 6% | |||
| Advertising, Marketing, Promotions, Public Relations, and Sales Managers | 7% | |||
| Business and Financial Operations Occupations | 16% | |||
| Business Operations Specialists | 14% | |||
| Market Research Analysts and Marketing Specialists | 8% | |||
| Market Research Analysts and Marketing Specialists | 8% | |||
| Computer and Mathematical Occupations | 5% | |||
| Arts, Design, Entertainment, Sports, and Media Occupations | 25% | |||
| Art and Design Workers | 11% | |||
| Designers | 7% | |||
| Media and Communication Workers | 11% | |||
| Public Relations Specialists | 8% | |||
| Public Relations Specialists | 8% | |||
| Sales and Related Occupations | 17% | |||
| Sales Representatives, Services | 13% | |||
| Advertising Sales Agents | 9% | |||
| Advertising Sales Agents | 9% | |||
| Office and Administrative Support Occupations | 13% | |||
Public Relations Agencies Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Public Relations Agencies industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Public Relations Agencies industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Public Relations Agencies industry. |
Source:
Innovation News
- Sep 23, 2023: SS Ks trademarks "SSM&L" - Marketing consulting; Marketing services; Public relations; Marketing consulting
- Sep 23, 2023: SS Ks trademarks "SUNSHINE SACHS MORGAN & LYLIS" - Marketing consulting; Marketing consulting
- Sep 15, 2023: Lede trademarks "TLGXLEDE" - Public relations; Brand evaluation services; Brand positioning services; Branding services
- Jul 26, 2021: Buffalo Groupe raises $3 million in funding.
- Oct 17, 2019: Buffalo Groupe raises $1 million in funding.
- Mar 18, 2019: Buffalo Groupe raises $2 million in funding.
Recent Federal Contracts for Public Relations Agencies
- Mar 29, 2024: A. BRIGHT IDEA, LLC (Bel Air, MD) awarded $132,491
- Mar 28, 2024: CREATIVE MARKETING RESOURCES, INC. (Milwaukee, WI) awarded $1,352,305
- Mar 28, 2024: INFINITY CONFERENCE GROUP INC (Herndon, VA) awarded $1,362,184
- Mar 26, 2024: BORAM MARKETING D.O.O. SARAJEVO (Sarajevo-stari Grad, ) awarded $10,127
- Mar 26, 2024: MCNEELY PIGOTT & FOX PUBLIC RELATIONS, LLC (Nashville, TN) awarded $43,402,815
- Mar 21, 2024: CHEROKEE NATION (Tahlequah, OK) awarded $16,500
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