	Standard Report	Premium Report
Current State of the Industry
Market Size (industry trends)
Market Forecast (5-year projection)
Products/Services Breakdown
Revenue per State
Financial Metrics
Salary & Compensation Statistics
Public Company Information
Key Private Companies
Government Vendors
Instant Download - Available immediately upon purchase
Download both PDF and Excel

Download now:

2024 U.S. Industry Statistics & Market Forecast - Advertising, Public Relations, and Related Services

Published: November 2024

Market Size & Industry Statistics

The total U.S. industry market size for Advertising, Public Relations, and Related Services: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics	2019 2020 2021 2022 2023
Market Size (Total Sales/Revenue)		Order at top of page
Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Average Revenue Per Employee

Statistics Source: U.S. Census, AnythingResearch Analysis of Federal Data

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.

Forecast / Industry Outlook	2024	2025	2026	2027	2028
Market Forecast ($ millions)
Projected Industry Growth Rate (%)

Source: AnythingResearch Economic Analysis

Industry Insights

Major trends affect the Advertising, Public Relations, and Related Services industry include:

Increased digital advertising spend
Shift towards personalized advertising
Rise of social media influencers
Growing emphasis on data analytics for targeted campaigns
Heightened focus on brand transparency and ethics
Adapting to privacy regulations and data protection laws
Integration of artificial intelligence and automation technologies
Expansion of video and mobile advertising
Emergence of new platforms and technologies, such as AR and VR
Sustainability and corporate social responsibility in messaging
Adoption of programmatic advertising
Impact of global economic fluctuations on advertising budgets
Increased importance of content marketing and storytelling
Shift from traditional TV and print media to digital channels
Growing competition from ad-tech companies
Challenges in measuring cross-channel media effectiveness
Increasing use of voice search and smart speakers
Importance of real-time marketing and quick responsiveness
Expansion into global markets with localized marketing strategies
Integration of customer experience and public relations initiatives

Product & Services Breakdown

Research products and services in the Advertising, Public Relations, and Related Services industry generating sales. Note that products are broken into categories with different levels of classification.

Product Description	Number of Companies	Sales ($ millions)	Percent of Total Sales
Industry Total
Advertising Placement Services (Include Bundled Placement And Creative Services.)
Advertising Creative Services Billed Separately (Include Graphic Design Services.)
Sales Promotion Services
Direct Marketing Services
Public Relations Services
Full Public Relations Services
Media Relations Services
Crisis Management Services
Lobbying Services
Event Management Services (Public Relations)
Media Monitoring And Analysis
Development And/Or Fundraising Services
Media Planning And/Or Buying Services
Full Media Planning And Buying Services
Media Planning Services
Media Buying Services
Media Representation Services
Sales Agent Services For Advertising Space In Print Media
Sales Agent Services For Advertising Time On Television
Sales Agent Services For Advertising Time On Radio
Sales Agent Services For Advertising Time On The Internet
Sales Agent Services For Advertising Time Or Space In Media, Excluding Print, Television, Radio, And Internet
Display Advertising Services
Leased Display Advertising Media Space, Large Format
Leased Display Advertising Media Space, Transit
Leased Display Advertising Media Space, Street Furniture And Other Urban Fixtures
Leased Display Advertising Media Space, Other
Direct Mail Advertising Services
Full Direct Mail Services
Concept Development Services For A Direct Mail Advertising Campaign
Mailing List Support Services
Print Services For Direct Mail Advertising Materials
Letter Shop Services
Fulfillment Services
Other Direct Mail Advertising Services
Distribution Of Advertising Materials, Other Than By Mail
Distribution Of Advertising Materials - Door-To-Door
Distribution Of Advertising Materials - In Public Locations
Distribution Of Advertising Materials - Other, Excluding Mail, Door-To-Door, And In Public Locations
Coordination Of Production And Delivery Of Premiums (I.E., Advertising Specialties)
Product Or Merchandise Demonstrations
Signs, Custom Fabrication, Including Banners, A-Frame, Neon, And Outdoor
Other Services Related To Advertising
Marketing Research Services
Licensing Of Rights To Use Intellectual Property
Resale Of Merchandise
All Other Receipts
All Other Operating Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

	Industry Average	Percent of Sales (Industry Benchmark)
Total Revenue	Order at top of page
Operating Revenue
Cost of Goods Sold
Gross Profit
Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit Net Income

Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Advertising, Public Relations, and Related Services company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation Ratios	Industry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Advertising, Public Relations, and Related Services industry is performing.
Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Advertising, Public Relations, and Related Services measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity Ratios	Industry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance Indicators	Industry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

Title	Percent of Workforce	Bottom Quartile
Management Occupations	16%	Order at top of page
Top Executives	6%
Chief Executives	1%
General and Operations Managers	6%
General and Operations Managers	6%
Advertising, Marketing, Promotions, Public Relations, and Sales Managers	7%
Business and Financial Operations Occupations	16%
Business Operations Specialists	14%
Market Research Analysts and Marketing Specialists	8%
Market Research Analysts and Marketing Specialists	8%
Computer and Mathematical Occupations	5%
Arts, Design, Entertainment, Sports, and Media Occupations	25%
Art and Design Workers	11%
Designers	7%
Media and Communication Workers	11%
Public Relations Specialists	8%
Public Relations Specialists	8%
Sales and Related Occupations	17%
Sales Representatives, Services	13%
Advertising Sales Agents	9%
Advertising Sales Agents	9%
Office and Administrative Support Occupations	13%

Source: Bureau of Labor Statistics

Advertising, Public Relations, and Related Services Competitor Landscape & Key Companies [PREMIUM]

The most influential companies in the Advertising, Public Relations, and Related Services industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Advertising, Public Relations, and Related Services industry and adjacent sectors:

Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry	Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries
Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry.	Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Advertising, Public Relations, and Related Services industry.

Source:

Innovation News

Jun 06, 2024: Integral AD Science patents Methods, Systems, And Media For Determining Viewability Of A Content Item In A Virtual Environment Having Particles
Jun 06, 2024: Integral AD Science patents Methods, Systems, And Media For Determining Curved Advertisement Viewability In Virtual Environments
Jun 06, 2024: Integral AD Science patents Methods, Systems, And Media For Determining Viewability Of Three-dimensional Digital Advertisements
Mar 08, 2024: Adwerx raises $6 million in funding.
Feb 21, 2024: 6AM City raises $16 million in funding.
Jan 30, 2024: Walrus trademarks "BERNS' BUSINESS MINTS" - candy and confectionery, including mints
Jan 29, 2024: New Team trademarks "TEAM" - Advertising, marketing and promotion services
Jan 26, 2024: Resignation Holdings trademarks "CHIVE TRIVIA" - Streaming of trivia material on the Internet
Dec 28, 2023: Casters Holdings raises $6 million in funding.

Recent Federal Contracts for Advertising, Public Relations, and Related Services

Apr 02, 2024: AFYA, INC. (Laurel, MD) awarded $25,585
Apr 01, 2024: CROSBY MARKETING COMMUNICATIONS INC. (Annapolis, MD) awarded $3,332,853
Apr 01, 2024: MISCELLANEOUS FOREIGN AWARDEES (Washington, DC) awarded $17,056
Apr 01, 2024: KNOX SIGNS & GRAPHICS LLC (Topeka, KS) awarded $158,000
Apr 01, 2024: BANYAN COMMUNICATIONS INCORPORATED (Atlanta, GA) awarded $301,478
Mar 29, 2024: SNAPIT SOLUTIONS LLC (Overland Park, KS) awarded $8,105